You only get one chance to make a first impression. Make sure it’s the right one —Marketing 101

You can change the impression of a brand over a period of time, but that first strong impression or image a consumer has of your brand — good or bad, right or wrong — is a powerful phenomenon that’s difficult to change.

Every experience, response, purchase and customer interaction helps shape your brand. It’s up to you to take advantage of every opportunity to shape those experiences.