Consistency is Key
Consistency is Key The goal of any communication should be to positively influence sales of a company’s product or service, either directly or indirectly. Consistency in messages throughout your company’s communications is
Consistency is Key The goal of any communication should be to positively influence sales of a company’s product or service, either directly or indirectly. Consistency in messages throughout your company’s communications is
A thing of beauty is a joy forever Yes, (Keats said that), but as you know, beauty can fade over time. Ah, there’s the rub (Shakespeare). Even a business’s image can fade
Perception is Reality Right or wrong, in its simplest definition …a brand is what a company or product stands for in the minds of consumers. Having a strong brand doesn’t mean having
Consistency is Key The goal of any communication should be to positively influence sales of a company’s product or service, either directly or indirectly. Consistency in messages throughout your company’s communications is
You only get one chance to make a first impression. Make sure it’s the right one —Marketing 101 You can change the impression of a brand over a period of time, but